1. Our Story
GO EAST was founded in 2015 with a simple belief:
China is more than famous landmarks.
Behind its ancient cities, breathtaking landscapes and traditional cultures lies a living civilization waiting to be discovered.
We specialize in creating immersive China journeys for international travellers, combining:
- authentic cultural experiences
- private customised travel
- small group adventures
- local connections
- meaningful encounters
Our mission is to help travellers move beyond sightseeing and truly understand China.
2. Our Vision
Discover China Beyond The Surface
We believe the best journeys are not measured by the number of attractions visited, but by the depth of experiences remembered.
GO EAST invites travellers to:
- walk through thousands of years of history
- experience authentic Chinese lifestyles
- connect with local communities
- discover hidden cultural treasures
3. Our Founders
Jack Liu
China Travel Expert & Local Experience Designer
With over 10 years of experience in China's tourism industry, Liu has deep knowledge of China's cultural resources, destinations and local experiences.
She specialises in transforming China's:
- historical heritage
- traditional culture
- local communities
- hidden destinations
into meaningful travel experiences.
Adaline Chen
International Travel Specialist
With extensive experience in global tourism markets, Chen understands the expectations of international travellers and high-end travel standards.
She focuses on:
- international service standards
- customised travel solutions
- cross-cultural communication
- global customer experience
4. What Makes GO EAST Different
1. Deep Local Knowledge
We don't simply show China.
We help travellers understand China.
Our team explores destinations beyond ordinary tourist routes, creating authentic cultural connections.
2. Private & Small Group Journeys
We focus on:
- private customised tours
- boutique small groups
- flexible itineraries
Every journey is designed around your interests, pace and travel style.
3. Authentic Cultural Experiences
Our experiences include:
- Traditional Chinese architecture
- Ancient civilizations
- Tea culture
- Chinese cuisine
- Local villages
- Traditional arts
- Wellness practices
4. International-Friendly Service
We provide:
- multilingual assistance
- airport support
- travel coordination
- payment guidance
- emergency support
Making your China journey simple and comfortable.
5. Our Experiences
Cultural Discovery Journeys
Explore China's history, traditions and local lifestyles.
Examples:
Ancient China Experience
- Forbidden City cultural exploration
- Great Wall adventure
- Traditional Chinese lifestyle experiences
Silk Road Discovery
- Dunhuang desert
- Camel riding
- Local village visits
- Silk Road history
China's Hidden Cities
- Xi'an ancient civilization
- Chongqing mountain city culture
- Local food experiences
Chinese Wellness Journeys
Experience the healing power of traditional Chinese wisdom.
Including:
- Tai Chi practice
- Daoist wellness
- Mountain retreats
- Tea ceremonies
- Traditional therapies
Destinations:
- Wudang Mountain
- Guilin
- Hangzhou
- Jiuzhaigou
- Yunnan
6. Who We Serve
GO EAST creates journeys for:
Families
Educational and cultural experiences for parents and children.
Couples
Private romantic journeys with unique cultural moments.
Mature Travellers
Comfortable, meaningful and relaxed travel experiences.
Business Groups
Professional China visits, cultural exchanges and corporate travel.
Education Groups
China cultural learning programs and study tours.
7. Our Promise
Every journey represents someone's dream of discovering China.
We promise:
- thoughtful planning
- authentic experiences
- professional service
- attention to every detail
From your first enquiry to your journey home, GO EAST is always with you.